Enrique Tomás
500% exponential growth at a Spanish Iberian ham brand through experience transformation.
The Challenge
Enrique Tomás, Spain's leading Iberian ham brand, sought aggressive expansion but faced inconsistencies in customer experience across stores, lack of standardized processes, and a disconnect between the premium brand promise and operational execution at point of sale.
Our Solution
Comprehensive experience transformation: in-store experience standardization, customer journey design from first visit to repurchase, implementation of training programs for store staff, operations optimization, and experience metrics design by location.
The Result
500% revenue growth during the transformation period. Experience standardization enabled accelerated expansion while maintaining consistent quality, turning Enrique Tomás into a benchmark for experiential retail in Spain.