About Us
The AI-First Consulting Group for Companies That Refuse to Settle.
Who We Are
OwnCX is a boutique B2B consulting group — not a solo consultancy. We are six senior practitioners operating as one integrated team across eight practice areas. Each partner brings over a decade of experience in their field.
We serve companies with 50 to 5,000 employees in Mexico and cross-border operations. Our sweet spot is growth-stage companies that need top-tier consulting expertise without Big 4 overhead. Every engagement is led by a named partner — the person who presents is the same person who executes.
Who We Serve
We specialize in companies that are ready to grow, not just survive.
Growth-Stage Companies
50-500 employees
Companies scaling fast that need structure, processes, and technology to sustain growth.
Mid-Market
500-2,000 employees
Mid-size companies in digital transformation that need senior consultants, not juniors learning on their dime.
Cross-Border
MX-US Operations
Companies with presence on both sides of the border that need a truly bilingual and bicultural partner.
Our Promise
No juniors. No handoffs. No excuses.
Our Approach
Five principles that guide everything we do.
Diagnose before prescribing
We never enter with a preconceived solution. Every engagement starts with a rigorous audit — data, interviews, direct observation. Only when we understand the real problem do we propose solutions.
Quick wins first
We deliver value in the first 2-3 weeks, not after months of strategy. Quick wins build trust and demonstrate early ROI.
AI as multiplier, not replacement
We use AI to do in hours what used to take weeks: research, analysis, competitive mapping. But strategy, empathy, and relationships are 100% human.
Transfer knowledge, not create dependency
We build capabilities within your team. Our success is measured when your organization can operate without us.
Measure everything, assume nothing
Every recommendation has an associated KPI. Every intervention is measured before, during, and after. If we cannot measure it, we do not propose it.
Our Methodology
We combine artificial intelligence with deep operational expertise. We don't hand you a PDF and walk away. We build the systems, train your team, and stay until the numbers prove it.
Discover & Diagnose
Weeks 1–3We audit your entire operation — data, processes, technology, team. We interview customers. We mystery-shop your competition. You get a 360° view of where you stand and where the money is hiding.
Design & Build
Weeks 4–8We architect the new experience — AI integrations, journey redesigns, operational playbooks. We build it with your team so they own the transformation.
Deploy & Optimize
Weeks 9–12We launch, measure, and iterate. Real-time dashboards. Weekly optimization sprints. We stay until the numbers confirm the transformation.
Why OwnCX
What sets us apart from any other consultancy.
AI-Native
Every solution has AI at its core — not bolted on as an afterthought. We've been building with AI since before it was a buzzword.
Bilingual
Native operations in English and Spanish. We serve the US-Mexico corridor like nobody else because we live in both worlds.
Execution > Advice
We don't hand you a PDF and walk away. We build the systems, train your team, and stay until the metrics move.
Senior Only
No junior consultants learning on your dime. Every person on your project is a seasoned practitioner with 10+ years in their field.
The Team
No juniors. No handoffs. No excuses. Every member of our group is a senior practitioner with over a decade of experience.
Alfredo Guillén
Founder & CXO
MBA from EGADE Business School. Lean Six Sigma Black Belt. Over 15 years of international experience in CX and technology at Amazon, Gigamon ($100M+ ARR), and SpotOn (Best Support 2024). Specialist in AI-first digital transformation and world-class customer experience design.
Adalberto "Adal" Robles
Legal & Compliance Partner
Head of Legal & Compliance at Mercedes-Benz Financial Services Mexico. Universidad Iberoamericana graduate. Long-term legal counsel with extensive experience in regulatory compliance, corporate contracts, restructuring, and strategic litigation.
Francisco Gutiérrez de Velasco
Government Relations Partner
Former federal deputy with extensive experience in institutional relations and the public sector. Construction entrepreneur with decades of experience in infrastructure project management, public bids, and political relations at federal and state levels.
75+ Years of Combined Experience
From startups to Fortune 500. Our team has led transformations at Amazon, Mercedes-Benz, Gigamon, SpotOn, and the federal public sector. We don't improvise — we execute with the confidence of those who've done it before.
Become an OwnCX Associate Consultant
We're looking for independent senior professionals who want to collaborate on high-impact projects. If you have 10+ years of experience and a passion for transforming businesses, we want to meet you.
Flexible Projects
Work on high-impact projects with schedules that fit your life.
Senior Mentorship
Learn from partners with experience at Amazon, Mercedes-Benz, Gigamon, and more.
AI Tools Access
Access our AI stack: automated analysis, report generation, integrated CRM.
Professional Network
Connect with a network of senior professionals and access exclusive opportunities.
Ready to transform your business?
Schedule a strategy call with our team. No commitment.
30 min. No commitment. No fine print.